![]() ![]() The doctor’s services are required when there are patients. The services are largely need-based and called for immediate attention or delivery to the customer. The services are also time-sensitive as they cannot be back ordered. The services cannot be stored, warehoused or otherwise kept on hand for sometime when the demand is high. The inseparability of the buyer and service provider may be seen on many occasions while designing and delivery of the services. The example may be cited of the service rendered by the Attorney in preparing the will document of his client as the tangibility may be seen as the physical evidence in preparing the document while the brain work done to prepare the same may be intangible. In some cases the physical evidence will be there of transaction that took place but the work done to execute the transaction will be tangible. Some offerings are clearly services like enjoyment of movie, art exhibition or an athletic event. The spectrum of services range between the degree of intangibility and tangibility of the offerings delivered to the user. Some of the tangible services where both the goods and services are provided to the customer, like restaurants and supermarkets, also come under the purview of the services marketing. This includes the business of all intangible services delivered to the customer. ‘Services are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing about a desired change in – or on behalf of – the recipient of the service.’ – Christopher LovelockĪ service business is one in which the perceived value of the offering to the buyer is determined largely by the services provided to him than the products offered. ![]() Services are created through a direct interaction between the service provider and the customers. ![]() In marketing, services marketing essentially deals with the products, which are intangible in nature. Although according to Philip Kotler, besides goods and services, a marketer also markets eight other entities like Events, Experiences, Persons, Places, Properties, Organizations, Information and Ideas yet it is generally clubbed together and is widely known as goods and services. Marketing, on the whole, can be divided into goods marketing and services marketing. Service: Definitions, Concept, Characteristics, Importance, Classification and the Customer Service Gap Model Service – Meaning and Definitions Differences between Goods and Services 10.The Customer Service Gap Model 11. Factors Affecting the Channel of Distribution of Services 9. Some of the service offerings also have the product component like the buying of contact lenses also requires proper eye examination and evaluation of the vision parameters are the offerings of the service in the process. ![]()
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